1. Launching AI-Video on X: How It Works
- On June 19, 2025, Perplexity enabled short, eight-second AI-generated videos in its “Ask Perplexity” bot on X
- To use it, users post a tweet tagging @AskPerplexity along with a prompt. In reply, they receive a custom video with synchronized audio and dialogue
- The feature employs advanced multimodal capabilities— reportedly utilizing Google’s Veo 3 engine—for natural voice and lip-sync realism .
2. User Response and Viral Surge
- Enthusiasts have flooded the bot with imaginative prompts—from samosa-eating scenes to satirical world leader portrayals—emphasizing the feature’s “viral creativity”
- The high volume overwhelmed the system, prompting the bot to joke, “Some of y’all need help,” and flagging delays in video delivery .
- Indian users, in particular, engaged prolifically, crafting vibrant videos of cultural foods—“chai, pani puri, masala dosa”—underscoring regional enthusiasm
3. Innovation vs. Misinformation Risk
- Perplexity promotes “strong content filters” to prevent misuse
- Yet, security experts warn visual media dramatically increases belief in false content: when paired with AI-generated images or videos, misinformation has a higher chance of going viral
- This risk echoes recent cases where AI systems repeated geopolitical falsehoods—Russia’s "Pravda network" misinformation was regurgitated by popular models, demonstrating how sophisticated disinformation can poison AI outputs
4. Competitive Edge: Ask Perplexity vs. Grok
- Perplexity’s leap into multimedia places it ahead of competitors—most notably Grok, the AI chatbot from Elon Musk’s xAI, which currently remains text-only Introducing full audio-video responses marks a shift toward immersive “social AI”—expected to reshape user expectations across chatbots and platforms.
5. Broader AI Ambitions and Platform Extension
- The video bot is part of Perplexity’s broader strategy extending across platforms like WhatsApp, introduced earlier this year, featuring AI-generated images, research assistance, and fact-checking tools
- With an estimated valuation of around $14 billion and a team of 700—including CEO Aravind Srinivas, ex-Google, DeepMind, and OpenAI—it positions itself as a strong contender in the search & AI space
Key Takeaways
| AspectMarket ImpactPotential Risks |
| Viral Engagement | Sparks imagination with short, vivid clips—boosts visibility and brand interaction | Messy content moderation during traffic surges |
| Misinformation Hazard | Visual narrative heightens credibility | AI is vulnerable to being gamed by false or malicious prompts |
| Competitive Innovation | Positions Perplexity as a pioneer in multimodal AI | Competitors may catch up quickly |
| Platform Expansion | Shows growth across WhatsApp and browser ambitions | Alignment with ethical AI remains complex |
6. What’s Next? Expert Perspectives
- Researchers highlight that AI-generated visuals can amplify credibility of misinformation by over 15 % compared to text alone
- Industry voices stress the tech must be harnessed responsibly. Content filters are essential—but without transparency and moderation, social platforms risk fueling echo chambers of AI-propagated falsehoods .
- Policy analysts emphasize collaboration—AI firms, social platforms, and regulators—to develop strategies to counter deepfake-like video tools and safeguard information integrity.
Conclusion
Perplexity’s bold step into AI-generated video on X is a landmark for the future of social chatbots—offering engaging, visual storytelling at unprecedented scale. But with this innovation comes a stark responsibility: ensuring accuracy, trust, and transparency in an era where seeing is no longer believing. As Perplexity races ahead, the global AI ecosystem must race to build safeguards, standards, and a shared commitment to truth.
Source:indianexpressChat GPT
